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Dear accidental and wannabe entrepreneur,
Making money through doing business is something that happens when you have
a. A product or service that solves a painful problem for intended customers and
b. Have as many people see that solution as much as possible. This is what is known as marketing. .
Unfortunately, marketing is a constant activity that you need to keep doing day in day out. When you feel like or not. Sick or well.
It is not something that you sign off from and go to sleep after you have received a shout out from a big Instagram page with a lot of followers and you make a few sales.
It is not what you accomplish with ‘follow for follow’ or dropping comments wey nobody send you on people’s posts.
There are so many marketing activities you can engage in that will bring sales on Instagram. You should do many of them at the same time. Not just one.
That is why businesses have an entire department full of marketers. That’s also why real entrepreneurs are always busy because they need to put in the work to get out some sales.
Here are some examples you can adopt
- Post multiple times daily. Yes, you read that right. Some people think that by posting once a week and disappear for another month before making another post they will reach their marketing target. Funny these are the same people who complain of not making any sales on Instagram. You have to post real authentic value-adding posts consistently.
- Drive traffic to your page by deploying the virtual ‘tap on the shoulder’ techniques. This includes
- following accounts that look like your likely buyers and
- engaging with the community in which you are playing either liking or commenting on related top and most importantly leaving comment that actually adds value and help others.
- Be patient.
I hope these helps you achieve some results and do come back and leave a comment how it has helped you.
Till next time.