In November 2017, I decided to venture into the female fashion industry. You know, unto multiple streams of income. Little did I know that it was going to become a whirlwind of a journey. One filled with interesting experiences.
In less than 6 months, that decision has resulted into a book (that I sell jéjé-ly wherever I can) and a new career path that’s opened up recently. I’ll explain shortly.
I did the book to document what I learned while starting the business that got instant patronage and also help others learn the strategy in hope that it will give them similar results.
However, the business in question continues to grow in patronage daily and has it’s demands like any other start-up business. My wife does all the customer facing and negotiation and closing the deals (wetin I sabi about pointy heel and running big or pumps?).
My role, inadvertently, became social media strategist for the business because we quickly noticed that we were making sales on Instagram steadily. My KPI became growing our Instagram page. (Another role of mine is to sometimes wake up by 5am to go drop off orders with dispatch companies – I think that makes me a dispatch boy too – all join sha.)
Our business page is now on 3,000 followers today, up by more than 1100% in just a few months with no advertising! And about 300 people come to our place of business (Instagram page) each week to check us out – many of them will one day buy last last.
Yes, people buy followers. We didn’t – it was all organic growth. It’s also not a healthy idea to buy followers because what you need are people who are interested in your products and services that they decide to follow you without gimmicks and software tricks. 1000 genuine followers is better than 100,000 fake accounts. The latter will give you nothing in return unless bragging about your number of followers is part of what makes you stand out in your industry.
Anyway, back to the story: ómó, I decided to try the techniques I learned on growing my own personal brand on Instagram too. In less than 4 weeks, I have garnered over 1,000 more followers – no advert!
Same principles, same work processes, similar work rate, even better result. As an added side bonus, I’ve sold a few copies of my book too without asking anyone to come buy.
Since this thing was working like a and you are interested in building your Instagram account to sell your products or your personal brand, I have just finished filming a course that shows you how I go about doing this in a video course so you can use it for yourself. Find out what the course can offer you by clicking the link in the comment section.
You see, it doesn’t matter what someone who was recently interviewed in the UK thinks about young people’s work ethics, me, I am not lazy. I may like to find the simplest way to solve a problem but I work hard at finding it.
If you are interested in building your Instagram account to sell your products or your personal brand, I have just finished filming a course that shows you how I go about doing this in a video course so you can use it for yourself – step by step.