For those who run small businesses, patience can be the most elusive quality. Everyone wants to hammer big time, in no time.
5 minutes noodle have warped our sense of timing and we all want instant success. Do you know anyone who is not plagued by this symptom called noodlelitis?
Here’s what I’ve noticed though: those who keep at it day after day, year after year, 1st year, 2nd year, 3rd year and so on, win in the end. And they win massively.
Have you noticed that small businesses close down almost every time on your street and neighbourhood? However, there’s is this one shop that keeps keeping on. It is there year in and year out. Rain or shine.
Life is not more rosy for the owner of that business than it is for others but they have found a way to be consistently patient. And after a few years of unrequited love, customers have come to trust that he will be open the next day. And as long as he has what people are looking for, they will eventually come to him.
Because when your potential client sees you the first time, he may not buy for so many reason. But when you keep showing up, doing what you do, one day he will come specifically to look for you because that day, he needs you and he knows you will be there.
So in the business of becoming profitable, be patiently consistent. What did they say about the patient dog again?